Escalation of commitment is a behavior that can sometimes make a bad situation even worse. This pattern of behavior involves the prospect of facing increasingly negative outcomes from a past investment decision. A rational investor would re-evaluate their original decision process and incorporate new information. This new information may possibly lead to the conclusion that the original investment was a mistake, and the rational action would be to liquidate, in order to eliminate possible future losses. However, for many people, there’s a reluctance to admit the past error of judgment and they escalate their commitment by investing even more money into the same declining security.