Behavioral Finance

The academic field of Behavioral Finance has been developing over the past 25 years and it has identified biases and behaviors that often inhibit our success as investors. This academic discipline blends Psychology and Finance and it has demonstrated time and time again that when it comes to our personal finances, we are nothing like the perfectly rational decision makers imagined by classical economists. Rather, we are very irrational and often let our biases as human beings influence our financial decision-making processes. Thus, becoming aware of our natural biases can be a good first step in helping us avoid some financial mistakes.

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